Jayien Sushi & Noodle, Chicago, IL
May 02, 2014
Jaiyen Sushi & Noodle is one of my favorite places to eat in Chicago. Their contemporary style interior perfectly reflects the style of cuisine. I initially developed a logo that resembled the water and ink style artwork they have displayed in their restaurant. I then refined it further to create a logo which nods to that art, but stays true to their more modern aesthetic. Then, I focused my attention on the menu design and packaging, with particular attention to the needs of the customers.