Hair Studio / Salon

Art Direction, Branding, Logo, Packaging, Photography, Print, Web

Karen Brown is a luxury salon and beauty boutique based in Williamstown, MA. They provide exceptional service with a personal experience for each client.

My job was to redesign the brand identity. I created a new logo, color palette, printed material and new website. Cutting hair is the process of chopping off to create something new and unique. I applied this concept to the logo. The ”cutting away” of the letterforms transformed the ordinary into something unique. Introducing a new color palette and typography also helped to give the brand a modern and elegant energy.

In addition to the brand identity, I also took photos of the studio space for use on the website.