Spire Hospitality, Deerfield, IL
December 05, 2014
This client, formally known as Lane Hospitality, specializes in third-party management services to hotel owners and investors. The company was undergoing restructuring and wanted to rename and rebrand. We began by determining a new name and logo, followed by branding, advertising and business collateral. I successfully develop a brand which not only complimented their new logo, but celebrated it by mimicking the same angular nature of the logo.